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Alignment

The alignment phase focuses on identifying individual and corporate values, matching these to individual and corporate goals, developing strategic anchors from these values and goals, and ensuring that the company has the right people in the right places within the organization. This is generally an extensive process taking anywhere from 3-12 months to complete.



"The culture of a company is the behavior of its leaders. Leaders get the behavior they exhibit and tolerate. You change the culture of a company by changing the behavior of its leaders. You measure the change in culture by measuring the change in personal behavior of its leaders and the performance of the business."
-Larry Bossidy

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